TIFFANY IN THE NEWS
Digital marketing success stories I am particularly proud of
I’ve been incredibly honored to create campaigns for some of the world’s most famous brands. A few of these campaigns even received press mentions with outstanding results.
⇓ Check Out My Press Mention Below ⇓
GOOGLE CASE STUDY
“These changes led to a 300% improvement in shoppers purchasing”
In 2019, Tiffany launched Complex SHOP, a curated online store featuring streetwear and sneakers for Milennials and Gen Z. By partering up with Google’s NCI team, she was able to help Complex scale up conversions by 300% and improve ROI.
DIGIDAY ARTICLE
‘Turn readers into shoppers’: Complex Shop’s journey to prevent cart abandonment
Following the first six-month-long phase of the partnership, which kicked off this past summer, Complex Shops saw a 300% increase in conversion rates after improving the user experience, said Tiffany Maldonado, Complex’s senior director of audience development.
BET AWARDS 2023
“The 2023 BET Awards was undoubtedly #CulturesBiggestNight.
Tiffany worked along side with the groundbreaking team at BET Networks to drive over 71 Million views across their social media platforms.
SLOGAN WRITING CONTEST
“First Prize went to Tiffany Maldonado.”
Tiffany has been writing since she was just 14 years old and had her first work published in 1995. She was featured in Florida’s Sun-Sentinel for winning a writing contest for AIDS awareness. Her clever slogan won first place and was feautred in AIDS awareness campaigns across the globe.